Instagram Analytics | All You Ever Wanted To Know (2019 Guide)

How long has it been since you really delved into your numbers on your Instagram account? You might be keeping up with your amounts of followers and likes, and trying to post quality content on a regular basis, but are you being as proactive as possible in making sure your Instagram content is actually seen by its target audience and reaching its full potential? 

Are you delving into the data and exploring your own analytics? 

If you’re like most people who post content on Instagram, the answer to that last question is probably a resounding no, but why? 

It doesn’t matter if you’re an entrepreneur, an influencer, an artist, or a content creator, really knowing your data can be the key you need to truly unlock the potential your Instagram account holds.

Knowing your data and your Instagram analytics can help you know more in-depth how Instagram operates, and it can play a huge part in you refining your Instagram marketing strategy. After all, if you’re truly in tune with your data and you know your audience, you can adjust your marketing strategies on the fly as you find new ways to monetize your Instagram account. 

You’re surely aching to learn more about all the details behind being in tune with your Instagram analytics, and that is exactly why this article exists. You’ll learn why your analytics on Instagram are so important, some of the different analytics options that are available to Instagram account owners everywhere, and which data you should really focus on to make your Instagram marketing effective. 

Why Do Instagram Analytics Matter To You? 

Instagram is the second most popular social media platform in the whole world, with over 25 million Instagram business accounts along with over 200 million regular Instagram users checking in daily. With these kinds of numbers, it is quite obvious that there is plenty of value to be found in knowing the data behind your Instagram account. 

The simple truth is if you don’t understand the audience you are promoting content to, or you don’t know who is seeing and interacting with your Instagram profile and advertisements, or how your Instagram follower and like counts translate into value, then you’re simply wasting your time on the platform. 

The key to monetizing your Instagram and squeezing all the value possible out of it is to truly know your data and understand your analytics. 

Here are just a few examples of the things that could happen if you are not setting a schedule to check up on your Instagram analytics. 

• Your posts could be targeted to the completely wrong audiences. 
• You could be posting too much, or not enough. 
• You could be attracting irrelevant traffic to your site. 
• You could be ignoring potential mentions that could lead to valuable partnerships later down the line. 
• You could be posting during the wrong times of the day, or during the wrong days of the week for your audience. 
• You could be missing chances for engagement in your post’s comments or in your Instagram Stories. 

These are just a few of the things you would be able to understand and do better with if you really delve into your data. The information you find by really understanding your Instagram metrics could be one of the only things you really need to step up your game in your Instagram marketing strategy. This can, in turn, offer you more value for your business, along with truly understanding your audience, and helping you get relevant content in front of the people who are already searching for it. 

How Do Instagram Profile Analytics Work? 

All of the analytics data you can access quite easily through the My Profile page, which is where you find all of your Instagram posts. On this page, you can see insights from the last seven days. You may have seen this screen before, but you may not have thought of really jumping into checking out your metrics. 

Here are just a few of the things you can check out and review from this screen. 

• Instagram Impressions. Your impressions on Instagram are the amount of times people have seen your posts in the specified time frame. 
• Instagram Interactions. This is the number of interactions and engagements people have had with your account. 
• Reach. Your “reach” on Instagram is the total number of accounts that have seen any single one of your posts. 
• Profile visits. This is the total number of people that have checked out your Instagram account in the specified time frame. 
• Website clicks. This is the number of times people have clicked through to the link you have put on your Instagram profile. Ideally, this link should be your personal or business website, or your storefront. 
• Contact clicks. This is the amount of times that people have clicked on the Contact button on your Instagram profile, which can be found either in the form of a Call or Email button. 
• Instagram Mentions. This is the total amount of times your account’s username has been mentioned by other Instagram users in the specified time frame. 

Audience Analytics on Instagram

In online marketing, the key to making sales and driving business is understanding your target audience. Your target audience, which is also known as your customer avatar, is the demographic that you feel is ideal for your product or service. 

How does your target audience currently match up with the audience checking out your Instagram content? 

You can answer that question very easily, using the handy section of your analytics section on Instagram that is dedicated purely to keeping you up to date with your audience. There are a few important factors you should look for and pay attention to when checking out your audience insights. 

• The top locations of people seeing your posts. The top locations information will display the top five cities, as well as top five countries that your followers are located in. 
• Age range of your followers. Knowing the age range of your followers is another easy way to cater content directly to them. Instagram breaks down your audience metrics into easy to understand ranges. These go from 13 to 17, 18 to 24, 25 to 34, 35 to 44, 45 to 54, 55 to 64, and 65 and up. 
• Gender of your followers. This shows you the distribution of your followers, separated between men and women. 
• Hours your followers are active. This statistic is very helpful in seeing the average time of day that your followers are using Instagram. Knowing this information can help you plan posts on times that you know your followers are most likely to see them. 
• Days your followers are active. Like the “hours” section, this one comes in handy to show you which days of the week your audience is most active on Instagram. Armed with this information, you will know the best days of the week to schedule posts on your Instagram account. 

Analytics of Individual Instagram Posts

Aside from helping you understand audience demographics and when they are online the most, you can also find handy information diving into data behind each of your individual Instagram posts. This can be a great way to see which type of posts resonate with your audience, and what content works the best with them. 

These are just a few of the types of stats you can find for your individual Instagram posts. 

• Interactions. Interactions are actions that were taken directly from your Instagram post. It could be something like checking out a profile, clicking a link, clicking on the contact button on a profile, and more. All of these actions are kept up to date for you in this section. 
• Discovery. This allows people looking for new content on Instagram to discover things they will most likely enjoy. Here, folks will see fresh new content from accounts they are not currently following, tailored specifically to them. Business accounts on Instagram are more than eligible for appearance in the Discovery section, enabling people around the world to find your page. 
• Follows. This section shows you how many new followers a single post netted you. 
• Reach. This is the number of unique people that saw your post on Instagram. 
• Impressions. This is the number of times your post was viewed on Instagram. The app also breaks down the information a little more for you, letting you see if these impressions came from hashtags, the home section, from a profile, or from another section on the platform. 
• Comments. This is the number of comments on a given post. 
• Saves. This is the number of accounts that saved your content to their saved folder. 

The Analytics Behind Your Instagram Stories

Instagram Stories are another huge way you can connect with your audience on the platform. Overtaking Snapchat with this feature, this is a huge opportunity that every page on Instagram should be taking advantage of. Instagram users love Stories, and they are a great way to interact with your audience. 

Like other sections of your profile on Instagram, the platform also lets you check out the metrics behind your Stories on Instagram. Let’s check out how it gets broken down. 

• Reach. This is the number of total accounts on Instagram that checked out your Story. 
• Impressions. This is the total number of times your Story was watched. 
• Story exits. This is the number of times someone quit watching your Story halfway through. 
• Replies. This is the total number of replies to content on your Story, such as a photograph or a video. 
• People insight. People insights will list the accounts that have checked out a certain part of your Story. 

What Do You Focus On Going Forward? 

You just got a lot of information about how you can dig deeper into your analytics on Instagram. With all of that fresh new information rattling around in your brain, you’re sure to be thinking of ways to apply it to your Instagram account so you can better understand your audience and make your marketing strategy that much more effective. 

The team over at Buzzoid identified a few common goals for people who use Instagram for business, and a few main metrics you could track for each of them. 

Building Buzz Around Your Brand

If you are looking to build brand awareness for your venture, Instagram can be a valuable tool, helping you put your content in front of the people who will like it the most. These metrics may help you if this is your goal. 

• Growing follower counts: If your follower count is going up, that must mean your posts must be resonating with people. You can even run ads on Instagram with growing your follower count as an objective for the campaign. 

• Impressions and reach: The more people that see your content, the better, right? These numbers will help you keep track of the amount of accounts that have seen your content, as well as the total number of times that content was viewed all over the platform. 

Drive Sales and Generate Leads

A huge goal among most internet marketers, leads and sales are the lifeblood of any business. After all, these are the two things that translate straight into cash! 

You can run ads on Instagram, as well as promote posts. Here are some metrics the Buzzoid team suggests checking out when you are looking into driving sales and generating more leads for your business. 

• Website clicks: You will want people to go to your website from your profile on Instagram or from when they see your ads. This option shows you how many people have clicked through to your site on Instagram, and from which source that click originated, whether from your profile or from an ad. 

• Follower hours and days: This comes in handy for knowing when your audience is online. A great way to ensure your posts go out at the same time they are most likely to be online. 

• Contact form clicks. Whether you utilize a Call or Email button on your profile, this insight will show you how many people clicked on your contact button. 

Are You Ready to Become a Data Ninja? 

Armed with all of the information relevant to your audience on Instagram, you are ready to better understand your audience and the metrics behind your Instagram account. With this information and this data, you will be better equipped when making and scheduling posts. 

Knowing your audience is a huge part of achieving sales, and Instagram provides plenty of tools built right in to make sure you are up to date with your metrics on the platform. 

The post Instagram Analytics | All You Ever Wanted To Know (2019 Guide) appeared first on Buzzoid.

5 Likes for Instagram

Seven brides for seven brothers; you’d have to be really old to remember that classic feature of the silver screen. You’ll recognize it sure enough if you’re a fan of the classics. And the Instagram platform is a great place to promote these. It’s what Insta likes to see on their best-selling weapon of mass participation. It is no stranger to the classics. In fact, it’s come to borrow from them. Every creative person is at liberty to exercise creative license in taking something of the old but exceptionally good and valuable, and attempting to make it better. This is, by all means, an acceptable convention and certainly no copy and paste model.

Imagine Instagram’s administrators being able to pitch out and ditch all known plagiarists. They can only be made known if you report them. But if you do see something as admirable as a strong inter-textual impresario message going out to the masses, be sure to like it, share it and tell the world why you like it. Instagram likes that of you. It wants you to share your knowledge of things of interest closest to your heart. It also wants you to ask questions. Ask as many questions as you need to right now in order to get to know the platform.

And just remember, there is no such thing as a stupid question. You will be so surprised. Yes, you will be helped. But then this will happen too. After you’ve overcome your shyness, you’ve asked your question. And then this happens. You receive a pound of likes. Just imagine that? Just for asking one simple question? And you’ve hardly registered up with Instagram and already your profile is being elevated, so well done. But hush now. Hush the excitement for a few moments. Because there come your answers. Because of the fact that your question was that popular, be prepared to be reading quite a few responses.

Five likes for five or four more moments. A little bit necessary in order for you to take it in, make some notes and prepare yourself for the road ahead. These are just some of the tools of your trade, the tools of trade for Insta success. An image feed is always going to be up and running. Questions have their answers, so now you’ll have your work smart tools. You’ll know how to derive maximum advantage from them. Because you’re on the way to becoming a rather smooth bigshot – Instagram won’t mind, in fact, they’d like that, just don’t show off too much, you might hurt someone’s feelings, so, like, consider your audience too – you’ll be working smoothly with your monitoring and editing work.

You’re the captain of your ship and, guess what, you’re now fully in control. And just for that recognition, you get another like. Or is it a pound of likes? Finally, starting out was never this easy. See, likes and followers already, just had to buy them though.

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5 Tips For More Likes

Here is a short, Insta post which you can use as a reminder of the things you need to practice or try out in order to make your Insta platform one to be proud of and one that becomes a fairground attraction in the social media circles in which you hope to mingle. Here are just six tips to help you towards your first Instagram like, the first of many, many more to come.

Be consistent with your editing work. Practice utilizing Instagram’s layout and angling tools. Always direct attention towards the links and landing pages of your primary (business) website. Never be afraid to share your work and be consistent with your tagging work. Always request responses and feedback to your work. And depending on your product and/or service, generally speaking, focusing on a local market makes good business sense.

Equate your editing work to professional quality assurance work. Do not be too self-critical but do edit your photographic and written work with the sharpest eye and mind, as sharp as the deadliest machete out there. Be sure to check that your design formats are simplified and remain compatible for attractive viewing on a mobile device.

Famously, Instagram likes keeping things as simple as possible for its active subscribers. Being able to utilize layout and angling Instagram tools to help you create attractive and striking and effective montages that can attract the notice of Instagram visitors and perhaps be rewarded with a few more followers and likes per post published is not necessarily a cinch but with practice it is as easy as learning you’re A, B and Cs.

Whatever prompts you are enticing your platform visitors and followers towards, particularly the purchase option, it is helpful to give them quick access to links and landing pages that direct them to your business website whereby they can complete all prompts given to them, bearing in mind that the brevity of the Instagram posting from may have limitations in this objective. At appropriate but not random times, it is also a good idea to direct viewers to your bio page. Do make sure to revise this page from time to time as your business evolves.

Apart from directing potential clients to your main website, it is also a good and sensible thing to tag in relevant and related third parties to your embedded post. Apart from giving your visitors useful and additional information, the sharing and tagging also exposes your platform to further observation by those third parties’ own visitors. Requesting responses and feedback from the loyal followers listed on your profile allows them to actively participate on your platform as opposed to becoming dormant.

The active participation, to and fro, can stimulate interest from other areas in which case algorithms may have alerted internet or platform users elsewhere to the increase activity and interest in a given subject.

In closing and to reiterate, this short post has reminded you to edit your work, make good use of your platform’s tools, be consistent in linking and tagging to main websites and relevant third parties, as well as requesting feedback from followers.

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Insta App Use For Effective Admin

Here is a short, philosophical take on the effective use of one of the great software innovations of the twenty-first century. When it was originally developed many years ago, it would have been correctly termed as an application. It was on your computer’s interface and all you needed to do was point your mouse indicator over it and then click onto it. And after you had done so, a file or numerous files would be exposed to you.

Today, the terminology has been abbreviated to the ever-popular mention and use of the app, a small but formidable tool visible on something as small and portable as your smart mobile device. The philosophical observation here takes a look at organizational capabilities, being able to do more with less, the need for quick and efficient monitoring, and the motivation for keeping an app wallet.

App organization is most certainly necessary if you want to be successful with your Instagram work. One overriding problem for a great many users is the fact that they insist on cluttering their mobile screens with a humungous number of apps, many of which they may never have a use for. Indeed, when a new mobile device is purchased, consumers are already faced with this abundance. Fortunately, you have the freedom of mobility to remove those useless apps and only keep those which will be of practical use to your business practices or social media cause.

Doing more with less is an age-old and still popular business principle or philosophy. More can certainly be done with less apps on your phone or laptop screen. Those who insist on having the occasional convenience of all (unnecessary) apps can have these stored in a single app file, placed at a discreet distance from their functional apps. These functional apps will always have the capacity to hold massive volumes of memory. But even so, it remains a good idea to refresh your files every once in a while, removing information that has become expendable and is starting to clutter the appearance of your platform.

Because activity on the Instagram platform is indicative of high volumes of traffic throughout the course of a single business day and subsequent commercial turnaround times are substantially less than twenty-four hours, the age-old service delivery norm, quick and efficient monitoring is necessary. Elsewhere they are called hacks. These can be used to keep track of traffic volumes, numbers of visits and new additions in terms of followers and likes.

An app wallet, the Instagram likes app comes in good use in more ways than one or as the case may be for your business.

This short philosophical motivation to turn to the Instagram platform or make more use of it took a look at effective organization, the less is more philosophy, the need for monitoring at all times and the use of the Instagram likes app. It is hoped that this note has provoked some new thoughts on how you approach the use of the platform.

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